Consistency Is Key
Consistency in your visuals is just as important as their quality. Your product images and videos should align with your brand’s identity, creating a cohesive look across all platforms. Whether your brand is known for sleek, minimalist design or bright, energetic visuals, consistency helps reinforce your message and build recognition. Take Warby Parker, for instance. The eyewear retailer maintains a consistent aesthetic across all its visual content, from product photos to lifestyle shots and social media posts. Their clean, approachable visuals make it easy for consumers to connect with their brand and understand the product, fostering trust and encouraging repeat business.
Optimising for Performance
No matter how stunning your visuals are, if they slow down your website, they could hurt your business. Large image and video f iles can drag down page load times, which is a major issue in e-commerce. Google research shows that 53% of mobile users will abandon a site if it takes longer than three seconds to load. To avoid this, it’s crucial to optimize your visuals by compressing files without losing quality. This ensures that your website remains fast, responsive, and search engine friendly, providing a smooth shopping experience.
