Building Trust Through Professional Visuals
The quality of your product images and videos says a lot about your brand. Blurry images, poor lighting, or a lack of detail can make a product look untrustworthy and leave a negative impression of your business. On the other hand, high-quality visuals send the opposite message. They show that you’re a professional, that you care about your products, and that your customers can trust you. For industries like fashion and home goods, where texture, color, and material play a huge role in the buying decision, high resolution images and videos are essential. Global fashion retailer ASOS has embraced this by offering high-quality product photos alongside 360-degree videos. This allows customers to see clothing from every angle, giving them a virtual “try-on” experience and making them feel more confident in their purchase.
Videography: Bringing Products to Life
While photos are crucial, videos offer an entirely new level of engagement. Videography allows customers to see a product in action, answering questions about functionality, size, and fit that static images simply can’t. According to a study by Animoto, 73% of consumers are more likely to buy a product after watching a video about it. Videos help eliminate uncertainty by giving shoppers a clear understanding of how a product works or how it looks in real-life scenarios. Nike is a perfect example of how video content can elevate the shopping experience. Whether showcasing how their shoes perform during a workout or having athletes demonstrate their gear, Nike’s videos let customers see the products in action. This not only builds excitement but also helps customers envision how the products will meet their needs, leading to higher conversion rates.
- Consistency Is Key
- Optimising for Performance
- The Power of Visual Content in E-Commerce
