Empowering Small Businesses and Entrepreneurs
Another key pillar of Moksha Media Group’s vision is empowering India’s small and medium-sized enterprises (SMEs) and entrepreneurs. “Small businesses are the lifeblood of the Indian economy. They are innovative, resilient, and deeply rooted in their communities,” says Dr.Asher . However, many of these businesses face challenges in adopting digital strategies or expanding their reach beyond local markets. Dr. Gianchandani sees this as an area where Moksha Media Group can make a real impact. “Our goal is to provide SMEs with the tools and knowledge they need to succeed in the digital age. Whether it’s through digital marketing, enhancing their online presence, or providing data insights, we’re helping them tap into larger markets and compete on a global scale,” he says. He points to the rise of digital platforms that have helped entrepreneurs flourish in the e-commerce ecosystem. “Platforms like Shopify or Amazon have democratized access to online retail. We are helping Indian businesses leverage these tools to build their brands, connect with customers, and grow their presence both locally and globally,” he explains.
